Events / December 13, 2017
Social Media Marketing and Higher Education
José Ángel López-Sánchez
Workshop
- Date
- December 13, 2017
- Affiliation
- Faculty of Economics and Business, University of Extremadura (Spain)
- Part of
- Project YOUTUBE_PROES
Summary
Teaching innovation workshop of the YOUTUBE-PROES project on the size, user profile and penetration of social media and their relationship with marketing and Higher Education. It sought to quantify the evolution of social media and to understand their use from the perspective of marketing applied to the university setting.